Selful Skin is a conceptual CBD skincare brand designed to transform at-home skincare into a luxurious self-care ritual. I developed the brand identity, colour palette, typography and organic graphic language, moving away from the generic cannabis imagery commonly seen in the market. The project focused on creating an elevated packaging experience while considering cannabis packaging regulations, child-resistant requirements and user experience.

I designed the full box structure, individual face mask sachets and an interactive fold-out interior, finished with embossing and die-cut details to create a considered unboxing experience.